Markets, competition, and intelligence on the world wide web
Markets, competition, and intelligence on the world wide web
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万维网上的市场、竞争和情报
DOI：
10.1002/cir.3880070110
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发表时间：
1996
期刊：
影响因子：
--
通讯作者：
Geoffrey W. McKim
中科院分区：
文献类型：
--
作者：
B. Cronin;Geoffrey W. McKim
万维网（WWW）和相关技术的异常快速发展使电子市场和虚拟交易的概念有力地变为现实（商业周刊，1995）。在本文中，我们研究了万维网作为虚拟商务全球媒介的潜力，这里的虚拟商务定义为数字化商品/服务的直接交换以及实物商品的中介或经纪交换。我们还从生产者和消费者的角度描述了基于网络的市场的一些关键特征，并确定了在虚拟交易区中获得竞争优势所需的定位和营销策略的类型。网络业务与传统市场中开展的业务有很多重要的不同之处；例如，竞争的性质和基础发生了变化，这必然会对组织中竞争情报（CI）职能的管理产生影响。雷特洛赫德沃斯
The extraordinarily rapid evolution of the World Wide Web (WWW) and related technologies has brought the concepts of electronic markets and virtual trading powerfully to life (Business Week, 1995). In this article we examine the potential of the World Wide Web to function as a global medium for virtual commerce, here defined as the direct exchange of digitized goods/services and the mediated, or brokered, exchange of physical goods. We also describe some of the key characteristics of Webbased markets, from the perspectives of both producers and consumers, and identie the kinds of positioning and marketing strategies which will be needed to achieve a competitive edge in virtual trading zones. Business on the Web differs in important aspects from business conducted in conventional markets; for instance, the nature and bases of competition change, and this will necessarily have implications for the management of the competitive intelligence (CI) function in organizations. letluorhed Wations