What are participants doing while filling in an online questionnaire: A paradata collection tool and an empirical study
What are participants doing while filling in an online questionnaire: A paradata collection tool and an empirical study
复制标题
DOI：
10.1016/j.chb.2010.05.013
复制
发表时间：
2010-11-01
影响因子：
9.9
通讯作者：
Reips, Ulf-Dietrich
中科院分区：
文献类型：
--
作者：
Stieger, Stefan;Reips, Ulf-Dietrich
在线调查问卷的使用正在迅速增加。与多种优势相反，对于可以在标准 Web 技术（如 HTML 表单元素）设置的边界之外进行测量的用户行为知之甚少。为了说明如何解释网络研究中缺乏有关用户设置的知识，我们提出了一个名为 UserActionTracer 的工具，与任何其他参数收集工具相比，使用该工具可以收集更多的行为信息，以便 (1) 从回答问题的过程中不引人注目地收集额外数据，以及 (2) 可视化网页上的个人用户行为。在对大型网络样本（N = 1046）的实证研究中，我们观察并分析了在线行为（例如，点击）。我们发现，在整个在线调查问卷中（在 132 种可能的单一行为判断中），只有 10.5% 的参与者表现出超过 5 种对数据质量具有高度负面影响的单一行为。此外，通过与在线地址簿中的数据进行比较来验证结果。通过 UserActionTracer，可以进一步深入了解在线调查问卷的回答过程。 (C) 2010 Elsevier Ltd. 保留所有权利。
The use of online questionnaires is rapidly increasing. contrary to manifold advantages, not much is known about user behavior that can be measured outside the boundaries set by standard web technologies like HTML form elements. To show how the lack of knowledge about the user setting in web studies can be accounted for, we present a tool called UserActionTracer, with which it is possible to collect more behavior information than with any other paradata gathering tool, in order to (1) gather additional data unobtrusively from the process of answering questions and (2) to visualize individual user behavior on web pages. In an empirical study on a large web sample (N = 1046) we observed and analysed online behaviors (e.g., clicking through). We found that only 10.5% of participants showed more than five single behaviors with highly negative influence on data quality in the whole online questionnaire (out of 132 possible single behavior judgments). Furthermore, results were validated by comparison with data from online address books. With the UserActionTracer it is possible to gain further insight into the process of answering online questionnaires. (C) 2010 Elsevier Ltd. All rights reserved.