Putting sense of place at the centre of place brand development
Putting sense of place at the centre of place brand development
复制标题
将地方感置于地方品牌发展的中心
DOI：
--
复制
发表时间：
2017
期刊：
影响因子：
--
通讯作者：
M. Aquilina
中科院分区：
文献类型：
--
作者：
Agnès François Lecompte;Magali Trelohan;Michel Gentric;M. Aquilina
发展一个地方品牌包括突出一个地方的独特属性，可以用来提高其吸引力。这项研究是符合最近的文献中，地方身份的概念正在被取代的地方感，它提供了一个整体的看法，通过整合所有用户的经验和感受的地方。通过一项定性研究，涉及31个单独的用户访谈和会议与管理人员的法国沿海地区，本文提出了一个五维的定义，地方感和它的使用作为一种工具，发展一个地方品牌的3种方式：定义的地方品牌概念，汇集内部利益相关者和用户参与品牌建设。
ABSTRACT Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users’ experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.