Characterizing drug non-users as distinctive in prevention messages: implications of optimal distinctiveness theory.
Characterizing drug non-users as distinctive in prevention messages: implications of optimal distinctiveness theory.
复制标题
将非吸毒者描述为预防信息中的独特者：最佳独特性理论的含义。
DOI：
10.1080/10410236.2010.550022
复制
发表时间：
2011
影响因子：
3.9
通讯作者：
Comello,MariaLeonoraG
中科院分区：
文献类型：
--
作者：
Comello,MariaLeonoraG
最佳独特性理论（ODT）认为，高价值群体是那些能够同时满足归属感和差异化需求的群体。因此，以社会身份为主题的毒品预防信息的成功应取决于该群体被描述为有能力满足这些需求的程度。具体来说，将非用户描绘为大量且无差别的大多数的消息可能不如强调非用户独特性的消息那么成功。使用大麻预防信息对这一预测进行了检验，这些信息将非吸食者描述为独特或多数群体。独特性表征降低了非使用者中使用大麻的行为意愿（实验 1），并成为使用者中身份威胁（取决于性别）的来源（实验 2）。
Optimal distinctiveness theory (ODT) posits that highly valued groups are those that can simultaneously satisfy needs to belong and to be different. The success of drug-prevention messages with a social-identity theme should therefore depend on the extent to which the group is portrayed as capable of meeting these needs. Specifically, messages that portray non-users as a large and undifferentiated majority may not be as successful as messages that emphasize uniqueness of non-users. This prediction was examined using marijuana prevention messages that depicted non-users as a distinctive or a majority group. Distinctiveness characterization lowered behavioral willingness to use marijuana among non-users (Experiment 1) and served as a source of identity threat (contingent on gender) among users (Experiment 2).