Smokers' responses to advertisements for regular and light cigarettes and potential reduced-exposure tobacco products
Smokers' responses to advertisements for regular and light cigarettes and potential reduced-exposure tobacco products
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DOI：
10.1080/14622200412331320752
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发表时间：
2004-12-01
影响因子：
4.7
通讯作者：
Connolly, GN
中科院分区：
文献类型：
--
作者：
Hamilton, WL;Norton, GD;Connolly, GN
本研究考察了吸烟者对潜在减少暴露烟草产品（PREP）、战斗香烟和普通香烟广告的反应。600名成年吸烟者的便利样本审查了每种产品的一个实际广告。吸烟者根据健康风险、焦油量和致癌性对产品进行排名，并确定他们认为广告传达的信息。吸烟者认为PREP产品具有较低的健康风险（1-10分的平均值= 5.4）和致癌物质（6.6），而不是淡香烟（分别为5.8和6.9，p
This study examines smokers' responses to advertisements for potentially reduced exposure tobacco products (PREP), fight cigarettes, and regular cigarettes. A convenience sample of 600 adult smokers reviewed one actual advertisement for each type of product. Smokers ranked the products on health risk, amount of tar, and carcinogenicity, and identified the messages they perceived the advertisements to convey. Smokers perceived PREP products as having lower health risks (mean= 5.4 on a scale of 1-10) and carcinogens (6.6) than light cigarettes (5.8 and 6.9, respectively, p