The Argument of the Broken Pane Suffragette consumerism and newspapers
The Argument of the Broken Pane Suffragette consumerism and newspapers
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破碎的窗格妇女参政论消费主义和报纸的论点
DOI：
10.1080/13688804.2014.977238
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发表时间：
2014
期刊：
影响因子：
0.4
通讯作者：
Chapman J
中科院分区：
文献类型：
--
作者：
Chapman J
英国众多的激进妇女团体的伟大成就之一是，尽管运动具有多样性，但她们有能力在历史的持续时期内保持较高的公众形象，尽管这种形象有所波动。他们在很大程度上通过利用自己的报纸和主流报纸进行宣传来实现这一目标。在激进的妇女社会和政治联盟（WSPU，以下简称“妇女投票”）的报纸广告的残酷世界中，自 1912 年起，妇女参政论者设法实现了一种平衡，这对许多人来说常常被证明是不可能的挑战——即保持高度政治立场，同时通过广告和推销利用市场体系，从而传播他们的信息。令人惊讶的是，当妇女参政论者提倡纵火和砸碎伦敦西区商店的窗户时，作为目标的公司仍然在报纸上做广告。就专栏英寸而言，在暴力最严重的时期，该报纸在 1912 年 12 月包含 22% 的广告，在 1913 年 9 月则占 20%。 1广告是编辑理念与旨在增强运动凝聚力的商业形象发展之间协同作用的一部分。本文利用一系列广告商和妇女参政论者的当代记录进行定性分析，并仔细阅读上述激进报纸的宣传和社论材料，在公民抗命高峰期揭开了这种关系，特别关注砸窗运动。方法论旨在确定妇女投票和妇女参政论中的社论和广告之间的联系。为什么广告商会被 WSPU 的“行而不是言”的座右铭所吸引？新闻价值、激进暴力和广告收入之间有何关系？为什么当广告商成为砸窗对象时，他们不撤回对暴力组织的资金支持？研究的假设是，通过“自己动手”的新闻业实现的道德消费主义和促销导向的战斗性的结合，不仅创造了妇女参政论者的形象，而且创造了一个确保广告商忠诚度的可识别市场。
One of the great achievements of the many and various activist women’s groups in Britain was their ability-despite, or more likely because of the movement’s diversity-to maintain a high, if fluctuating, public profile for a sustained period in history. They attained this in large measure through their use of newspapers, both their own and the mainstream for publicity. Within the cut-throat world of newspaper advertising the newspapers of the militant Women’s Social and Political Union (WSPU hereafter) Votes for Women and, from 1912, The Suffragette managed to achieve a balance that had often proved to be an impossible challenge for many-namely the maintenance of a highly political stance whilst simultaneously exploiting the market system with advertising and merchandising, and thereby extending their message. Amazingly, when the Suffragette was advocating arson and window smashing of West End stores, the companies who were the target still advertised in the paper. In terms of column inches, at the height of the violence, the newspaper comprised 22% advertising in December 1912 and 20% in September 1913.1Advertisements formed part of a synergy between editorial ideas and the development of a commercial identity aimed at enhancing the movement’s cohesion. Using a range of advertiser and suffragette contemporary records for qualitative analysis,and close readings of both promotional and editorial material in the militant newspapers mentioned above, this article unpicks that relationship during the peak of civil disobedience, focusing in particular on the window smashing campaign. Methodology aims to identify connections between editorial and advertising in Votes for Women and the Suffragette. Why were advertisers attracted to the WSPU with its motto of ‘deeds not words’? What was the relationship between news values, militant violence and advertising income? Why, when advertisers became the targets of window smashing, did they not withdraw their financial support for the organisations that used violence against them? The hypothesis examined is that a combination of ethical consumerism and promotionally orientated militancy, achieved through ‘do-it-yourself’ journalism, created not only a suffragette profile but also an identifiable market that ensured advertiser loyalty.