Altruism does not always lead to a good reputation: A normative explanation
Altruism does not always lead to a good reputation: A normative explanation
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DOI：
10.1016/j.jesp.2020.104021
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发表时间：
2020-09-01
影响因子：
3.5
通讯作者：
Kusumi, Takashi
中科院分区：
文献类型：
--
作者：
Kawamura, Yuta;Kusumi, Takashi
从事利他行为的人通常会获得良好的声誉。然而，最近的研究表明，利他主义者并不总是受到他人的欢迎。我们研究了规范偏离利他主义导致不利评价的可能性;分配大量资源可能不太受欢迎，因为行为偏离了社会规范。在四项研究中，参与者对他们的感受进行了评级（即，喜欢和尊重）对一个人谁分配他/她的资源给他人。我们发现，偏离社会规范的利他行为比适度的利他行为更不受欢迎（研究1-4），特别是在对规范偏离的容忍度低的文化中（日本;研究3），特别是当偏离程度高时（研究2）。这些发现表明，当行为偏离社会规范时，利他行为就不那么受欢迎了，而规范偏离被负面评价。
Individuals who engage in altruistic behaviors generally acquire a good reputation. However, recent studies have suggested that altruists are not always welcomed by others. We examined the possibility that norm-deviant altruism leads to unfavorable evaluations; distributing quite large amounts of one's resources could be less favored because the behavior deviates from social norms. In four studies, participants rated their feelings (i.e., liking and respect) toward a person who distributed his/her resources to others. We found that altruistic behavior that deviates from social norms was less favorably regarded than modestly altruistic behavior (Study 1-4), specifically in a culture with low tolerance for norm deviation (Japan; Study 3) and especially when the degree of the deviance was high (Study 2). These findings suggest that altruistic behavior is less favored when the behavior deviates from social norms and norm deviation is evaluated negatively.