Meetings, Incentive, Convention, and Exhibition Evaluation Practices: An Exploratory Study among Destination Marketing Organizations
Meetings, Incentive, Convention, and Exhibition Evaluation Practices: An Exploratory Study among Destination Marketing Organizations
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会议、奖励旅游、会展评估实践：目的地营销组织的探索性研究
DOI：
10.1080/15470140903116633
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发表时间：
2009
影响因子：
2.2
通讯作者：
Lindi Mollere
中科院分区：
文献类型：
--
作者：
D. Pearlman;Lindi Mollere
这项探索性调查对路易斯安那州的营利性和非营利性目的地营销组织采用的评估流程进行了基准测试。 2008 年 2 月，我们对选定的全国目的地营销组织进行了采访，并将调查结果添加到我们的调查中。调查结果表明，85.7% 的人进行了评估；然而，受访者对“项目评估”一词的解释各不相同，许多人缺乏收集客观数据所需的知识和技能。研究结果可用于制定机制来克服进行合理评估的限制。此外，收集到的数据可能有助于制定简洁但稳健的大会/会议/活动后调查，供目的地营销组织使用，以获得可持续的差异化优势。
This exploratory investigation benchmarks evaluation processes employed by for-profit and not-for-profit Louisiana-based destination marketing organizations. In February 2008, selected National destination marketing organizations were interviewed and findings added in our survey development. Findings indicated that 85.7% conduct evaluations; however, the respondents’ interpretation of the term “program evaluation” varied, and many lacked the knowledge and skills required to collect objective data. Study results may be used to develop mechanisms to overcome constraints to conducting defensible assessment. Additionally, the data collected may assist in the development of a parsimonious yet robust post convention/meeting/events (post-con) survey to be used by destination marketing organizations to obtain a sustainable differential advantage.