Mass Media Research
Mass Media Research
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大众传媒研究
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
Jörg Hagenah
中科院分区：
文献类型：
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作者：
H. Meulemann;Jörg Hagenah
大众传媒是指有自己的节目，有自己的受众群的媒体。因此，大众传媒研究涉及节目的制作和观众的消费。对于这两个角度，研究主题是合理的，介绍了数据源，并给出了研究基础设施的建议。关于媒体制作，建议建立一个中央媒体内容档案库，收集公共机构和个人研究人员的内容分析时间序列。此外，还建议建立一个统一的内容分析系统，并促进跨国比较。至于媒体消费，建议为科学界提供私人资助的数据，促进跨国比较，并将节目与观众数据联系起来。
Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended.