Optimal policies for new and green remanufactured short-life-cycle products considering consumer behavior
Optimal policies for new and green remanufactured short-life-cycle products considering consumer behavior
复制标题
考虑消费者行为的新型绿色再制造短生命周期产品的最优政策
DOI：
10.1016/j.jclepro.2018.12.213
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发表时间：
2019
影响因子：
11.1
通讯作者：
Yi He
中科院分区：
文献类型：
--
作者：
Wen Zhang;Yi He
再制造产品蚕食新产品销售的可能性是闭环供应链持续发展的核心问题。因此，本文针对这一问题，考虑一个由制造商和零售商组成的集中式系统，在这个系统中，退货产品作为绿色再制造品在第二销售周期进行维修和转售。利用一种消费者实用新型，我们阐述了消费者在面对新型再制造产品和绿色再制造产品时如何做出选择。对于整个系统，研究了有再制造活动和没有再制造活动时的最优定价和生产决策。我们的主要发现是：(1)当再制造产品的供给能够满足需求时，新产品的最优价格在第二次销售期间应该保持不变；（ii）再制造活动可以增加整个系统的绿色利润，尽管会蚕食新产品的销售；（iii）如果整个系统能够为消费者提供他们的首选产品（即再制造产品的供给与需求相匹配），则整个系统可以获得更多的绿色利润。
The potential for the cannibalization of new-product sales by remanufactured products is a central issue in the continuing development of closed-loop supply chains. Therefore, this paper focuses on this issue and then considers a centralized system consisting of a manufacturer and a retailer, in which returned products are repaired and resold as green remanufactured items in the second selling period. Using a consumer utility model, we formulate how consumers will make choices when faced with both new and green remanufactured products. For the whole system, the optimal pricing and production decisions are investigated with and without remanufacturing activity. Our main findings are: (i) the optimal price of the new product should remain unchanged in the second selling period if the supply of remanufactured products can match the demand; (ii) remanufacturing activity can increase the whole system's green profits despite cannibalizing new product sales; and (iii) the whole system can achieve more green profits if it can provide consumers with their first-choice product (i.e., the supply of remanufactured products can match demand).