Designing for the Digital Age: How to Create Human-Centered Products and Services

Designing for the Digital Age: How to Create Human-Centered Products and Services
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数字时代设计:如何创造以人为本的产品和服务

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发表时间:
2009
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通讯作者:
Kim Goodwin
Kim Goodwin
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作者:
Kim Goodwin

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无论您是在设计消费电子产品、医疗设备、企业Web应用程序,还是在超市结账的新方式,当今的数字化产品和服务既提供了提供引人注目的用户体验的绝佳机会,也带来了用复杂、令人困惑的技术让客户疯狂的巨大风险。在数字时代设计成功的产品和服务需要一个多学科的团队,在交互设计,视觉设计,工业设计和其他学科的专业知识。它还需要有能力提出大的想法,使一个理想的产品或服务,以及技能和毅力,执行上千个小想法,让你的设计到用户手中。它需要项目管理、用户研究和建立共识方面的专门知识。这个全面的,全彩色卷解决了所有这些和更多的详细操作信息,现实生活中的例子,和练习。主题包括组建设计团队,规划和进行用户研究,分析数据并将其转化为人物角色,使用场景来驱动需求定义和设计,在设计会议中协作,评估和迭代设计,以及以适用于工程师和利益相关者的方式记录完成的设计。
Whether youre designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, todays digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.