The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments
The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments
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DOI：
10.1016/j.appet.2007.03.226
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发表时间：
2007-11-01
期刊：
影响因子：
5.4
通讯作者：
McCarthy, Mary
中科院分区：
文献类型：
--
作者：
Buckley, Marie;Cowan, Cathal;McCarthy, Mary
方便食品使消费者在与购物、备餐和烹饪、消费和餐后活动有关的食品活动中节省时间和精力。本文的目的是在回顾英国方便食品生活方式的基础上，报告英国食品消费者的态度和报告的行为。本文还报告了一种细分技术的开发和应用，该技术可以提供消费者对方便食品的态度信息。调查了英国的方便食品市场，并强调了这一市场增长的关键驱动因素。2002年，对英国具有全国代表性的1000名消费者(定义为家庭中主要负责购买食物和烹饪的人)进行了一项调查。基于对20个便利生活方式因素的识别，细分分析确定了四个消费者群体：“美食鉴赏者”(26%)、“家庭餐饮者”(25%)、“逃避厨房者”(16%)和“追求便利的食客”(33%)。尤其是，“逃避厨房者”和“追求便利的食客”被确定为寻求便利的群体。讨论了对食品生产商，特别是方便食品生产商的影响。这项研究提供了对英国食品消费者生活方式的了解，并为食品制造商提供了对个人购买方便食品的动机的洞察。(C)2007年由爱思唯尔有限公司出版。
Convenience foods enable the consumer to save time and effort in food activities, related to shopping, meal preparation and cooking, consumption and post-meal activities. The objective of this paper is to report on the attitudes and reported behaviour of food consumers in Great Britain based on a review of their convenience food lifestyle (CFLs). The paper also reports the development and application of a segmentation technique that can supply information on consumer attitudes towards convenience foods. The convenience food market in Great Britain is examined and the key drivers of growth in this market are highlighted. A survey was applied to a nationally representative sample of 1000 consumers (defined as the persons primarily responsible for food shopping and cooking in the household) in Great Britain in 2002. Segmentation analysis, based on the identification of 20 convenience lifestyle factors, identified four CFL segments of consumers: the 'food connoisseurs' (26%), the 'home meal preparers' (25%), the 'kitchen evaders' (16%) and the 'convenience-seeking grazers (33%). In particular, the 'kitchen evaders' and the 'convenience-seeking grazers' are identified as convenience-seeking segments. Implications for food producers, in particular, convenience food manufacturers are discussed. The study provides an understanding of the lifestyles of food consumers in Great Britain, and provides food manufacturers with an insight into what motivates individuals to purchase convenience foods. (c) 2007 Published by Elsevier Ltd.