Green product design with competition and fairness concerns in the circular economy era
Green product design with competition and fairness concerns in the circular economy era
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循环经济时代关注竞争与公平的绿色产品设计
DOI：
10.1080/00207543.2019.1657249
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发表时间：
2019-08-27
影响因子：
9.2
通讯作者：
Jiao, Wen
中科院分区：
文献类型：
--
作者：
Li, Qingying;Guan, Xiaotong;Jiao, Wen
在本文中，我们考虑由一个制造商和两个零售商组成的供应链中的绿色产品设计，其中零售商1的目标是货币利润最大化，而零售商2则关注公平。我们考虑两种绿色产品：边际密集型绿色产品（MIGP）和开发密集型绿色产品（DIGP）。前者的绿色投资成本取决于绿色水平和生产数量；而对于后者，绿色投资成本仅取决于绿色水平。在每种情况下，我们都通过将最优解决方案和供应链绩效与所有供应链成员都以利润最大化为目标的基本模型进行比较来调查零售商公平性担忧的影响。我们发现零售商 2 将设定较高的零售价格并获得较小的市场份额。随着零售商 2 的不平等厌恶程度的增加或两家零售商提供的产品的可替代性程度的增加，这种劣势也会增加。我们还发现，零售商 2 的公平性担忧总是会损害制造商的利益。如果实现公平结果，供应链可能会取得更好的绩效；然而，如果出现不平等结果，供应链的表现总是会更差。
In this paper, we consider green product design in a supply chain consisting of one manufacturer and two retailers, where retailer 1 aims at monetary profit maximisation, and retailer 2 has fairness concern. We consider two kinds of green products: a marginal-intensive green product (MIGP) and a development-intensive green product (DIGP). For the former, the green investment cost depends on the green level and the production quantity; while for the latter, the green investment cost depends on the green level solely. In each case, we investigate the impact of the retailer’s fairness concern by comparing the optimal solutions and supply chain performance with those in the basic models in which all the supply chain members aim at profit maximisation. We find that retailer 2 will set a higher retailing price and earn a smaller market share. Such inferiority increases as retailer 2’s inequity aversion increases or as the substitutability degree of the products offered by the two retailers increases. We also find that retailer 2’s fairness concern will always harm the manufacturer. If an equity outcome is achieved, the supply chain may achieve a better performance; however, if an inequity outcome is attained, the supply chain always performs worse.