If you build it, promote it, and they trust you, then they will come: Diffusion strategies for science gateways and cyberinfrastructure adoption to harness big data in the science, technology, engineering, and mathematics (STEM) community
If you build it, promote it, and they trust you, then they will come: Diffusion strategies for science gateways and cyberinfrastructure adoption to harness big data in the science, technology, engineering, and mathematics (STEM) community
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如果你构建它、推广它，并且他们信任你，那么他们就会来：科学网关和网络基础设施采用的扩散策略，以利用科学、技术、工程和数学 (STEM) 社区中的大数据
DOI：
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Kulsawasd Jitkajornwanich
中科院分区：
文献类型：
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作者：
Kerk F. Kee;Bethanie Le;Kulsawasd Jitkajornwanich
在大数据时代，科学网关（SG）和网络基础设施（CI）项目要想产生最大的影响，就需要在科学界得到广泛采用。然而，扩散活动，或者旨在在科学、技术、工程和数学界传播 SG/CI 的活动，往往是项目中事后才想到的。我们警告不要犯“如果你建造它，他们就会来”的谬论。项目可能有意促进工具的采用。基于对 66 名 SG/CI 管理员、开发人员、科学家/用户和外展教育工作者的 83 次访谈分析，我们确定了七种外部沟通实践——提高认识、个性化演示、提供线上和线下培训、与社区建立联系、建立信任关系、激发口碑说服力和保存可靠的文档。通过这些策略，我们将流行文化路线修改为“如果你构建它，推广它，并且他们信任你，那么他们就会来”。我们还观察到，在寻求持续资金时，外部沟通主要是必要的，并且它属于非技术人员的技能。这两种信念可以解释为什么在许多 SG/CI 项目中外部沟通被低估。本文作为证据证明了为传播策略提供更多预算的资金建议是合理的，以提高采用率和更广泛的影响。
In the big data era, for science gateways (SG) and cyberinfrastructure (CI) projects to have the greatest impacts, they need to be widely adopted in the scientific community. However, diffusion activities, or activities aimed to spread SG/CI in the science, technology, engineering, and mathematics community, are often an afterthought in projects. We warn against the fallacy of “If You Build It, They Will Come.” Projects could be intentional in promoting tool adoption. Based on an analysis of 83 interviews with 66 administrators, developers, scientists/users, and outreach educators of SG/CI, we identified seven external communication practices—raising awareness, personalizing demonstrations, providing online and offline training, networking with the community, building relationships with trust, stimulating word‐of‐mouth persuasion, and keeping reliable documentation. With these strategies, we revised the pop culture line to “If You Build It, Promote It, and They Trust You, Then They Will Come.” We also observed the beliefs that external communication is mainly necessary when seeking continuous funding, and it belongs to the skillset of nontechnical staff. These two beliefs may explain why external communication is underemphasized in many SG/CI projects. The article serves as evidence to justify a bigger budget in funding proposals for diffusion strategies to increase adoption and broader impacts.
用于数据密集型科学网关应用的基于模糊的对话推荐器
DOI：
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发表时间：
2018
期刊：
in conjunction with IEEE Big Data
影响因子：
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作者：
Chandrashekara, A.;Talluri, R.;Sivarathri, S.;Mitra, R.;Calyam, P.;Kee, K.;Nair, S.S.
通讯作者：
Nair, S.S.