The use of Twitter for knowledge exchange on sustainable soil management
The use of Twitter for knowledge exchange on sustainable soil management
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DOI：
10.1111/sum.12485
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发表时间：
2019-03-01
影响因子：
3.8
通讯作者：
Ingram, Julie
中科院分区：
文献类型：
--
作者：
Mills, Jane;Reed, Matthew;Ingram, Julie
鼓励采用可持续土壤管理做法往往需要在一段持续的时间内进行农场经验学习和适应，而不是传统的识别问题和实施解决办法的知识转移过程。农民对农民的学习网络正在兴起，农民们在他们之间试验和分享这些做法的知识。这种互动和知识共享的一个潜在沟通渠道是社交媒体，尤其是Twitter。通过对欧盟研究项目“土壤关怀”（SoilCare） Twitter账户的内容分析，以及对5名使用Twitter的农民的深度定性访谈，本文阐述了农民与农民之间在可持续土壤管理实践方面知识共享的程度和类型。发现了农民在Twitter上学习和分享这些做法的证据。推特可以捕捉现场行动的即时性和现场的视觉影响。此外，通过Twitter传递的简短信息对时间有限的农民很有吸引力。Twitter上围绕特定主题标签进行互动的能力正在开发与可持续土壤管理相关的虚拟实践网络。在这些网络中，正在出现受到其他农民尊重的农民斗士。Twitter最适合那些主动寻找信息的人，而不是被动接受新知识的人。因此，建议将其与其他形式的面对面互动结合使用，作为混合学习方法的一部分。Twitter还为研究人员和顾问等其他参与者提供了一个与农民互动和分享知识的潜在空间。
Encouraging the uptake of sustainable soil management practices often requires on-farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer-to-farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in-depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer-to-farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time-constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face-to-face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.