Effect of different children's menu labeling designs on family purchases
Effect of different children's menu labeling designs on family purchases
复制标题
DOI：
10.1016/j.appet.2012.05.029
复制
发表时间：
2013-03-01
期刊：
影响因子：
5.4
通讯作者：
Davis, George C.
中科院分区：
文献类型：
--
作者：
Holmes, Ashley S.;Serrano, Elena L.;Davis, George C.
大多数餐馆的标签研究都集中在成年人身上，而不是儿童身上，并利用了横断面数据和一个菜单标签设计，通常是卡路里信息。这项纵向研究的目的是检查三种不同的儿童膳食菜单标签设计对家庭选择的总卡路里和脂肪的影响。每个菜单实施2个月。顾客的购买是通过三种基于理论的设计从控制菜单(没有营养信息)跟踪的：卡路里和脂肪信息；紧随其后的是表示更健康选择的符号；然后是营养特价。所有菜单都是专门为这项研究制作的。他们提供了六种套餐(预定的主菜和配菜)和点菜(可以单独订购的主菜和配菜)。只有组合餐才有标签。固定效应模型被估计为检测与对照相比，每个菜单标签设计的销售额的变化。总体而言，菜单标签并没有对家庭购买的总卡路里或脂肪产生积极的净影响，但导致了购买套餐和点菜以及健康和不健康选择的显著转变。最显著的影响是营养价格标签，也就是最后一个设计。(C)2012爱思唯尔有限公司。保留所有权利。
The majority of labeling studies at restaurants have focused on adults, not children, and utilized cross-sectional data with one menu labeling design, typically calorie information. The aim of this longitudinal study was to examine the effect of three different menu labeling designs for children's meals on total calories and fat selected by families. Each menu was implemented for 2 months. Patrons' purchases were tracked from a control menu (with no nutrition information) through all three theoretically-based designs: calorie and fat information; followed by symbols denoting healthier choices; then nutrition bargain price. All menus were created specifically for the study. They featured six combination meals (predetermined entrees and side items) and a la carte items (entrees and side items that could be ordered separately). Only combination meals contained labeling. Fixed effects models were estimated to detect changes in sales for each menu labeling design compared to the control. Overall, menu labeling did not result in a positive net effect on total calories or fat purchased by families, but resulted in significant shifts in purchases of combination and a la carte meals and healthy and unhealthy options. The most significant impact was seen for nutrition bargain price labeling, the last design. (C) 2012 Elsevier Ltd. All rights reserved.