How does exposure to cigarette advertising contribute to smoking in adolescents? The role of the developing self-concept and identification with advertising models.
How does exposure to cigarette advertising contribute to smoking in adolescents? The role of the developing self-concept and identification with advertising models.
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接触香烟广告如何导致青少年吸烟？
DOI：
10.1016/j.addbeh.2009.05.014
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发表时间：
2009
影响因子：
4.4
通讯作者：
Fryer,CraigS
中科院分区：
文献类型：
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作者：
Shadel,WilliamG;Tharp-Taylor,Shannah;Fryer,CraigS
接触香烟广告的增加与青少年吸烟的增加有关，但这种联系的原因还没有很好地确定。本研究评估是否自我概念的发展（可操作的自我冲突的水平），并确定与香烟印刷广告中使用的模型有助于青少年的吸烟意图。95名青少年（11-17岁）参加了这项为期两次的研究。在第一阶段，他们评估了他们对当前10个香烟印刷广告中使用的模型的认同程度（这些模型与香烟广告数字化隔离），并评估了他们的自我冲突水平。在第二阶段，参与者观看了10个香烟广告中的每一个，并在接触每个广告后评估他们的吸烟意图。模型识别与类似水平的广告后暴露吸烟意图的年轻和年长的青少年时，他们也表现出没有自我冲突。当年轻和年长的青少年表现出高水平的自我冲突时，出现了一组对比的发现：与对广告中使用的模型识别较弱的年轻青少年相比，对香烟广告中使用的模型识别较强的年轻青少年有较高的广告暴露后吸烟意图;与此相反，年龄较大的青少年谁弱认同的模型中使用的香烟广告有更强的广告暴露后吸烟的意图相比，年龄较大的青少年谁强烈认同的模型使用在广告中。这些结果表明，检查发展相关的主持人的香烟广告曝光的影响的重要性。
Increased exposure to cigarette advertisements is associated with increases in adolescent smoking but the reasons for this association are not well established. This study evaluated whether self-concept development (operationalized as level of self-conflict) and identifying with the models used in cigarette print advertising contributed to smoking intentions among adolescents. Ninety-five adolescents (ages 11–17) participated in this two session study. In session 1, they rated the extent to which they identified with the models used in 10 current cigarette print ads (the models were isolated digitally from the cigarette advertisements) and their level of self-conflict was assessed. In session 2, participants viewed each of the 10 cigarette advertisements from which the models were drawn and rated their intentions to smoke following exposure to each ad. Model identification was associated with similar levels of post ad exposure smoking intentions for both younger and older adolescents when they also exhibited no self-conflict. A contrasting set of findings emerged for younger and older adolescents when they exhibited high levels of self-conflict: Young adolescents who strongly identified with the models used in cigarette advertisements had higher post ad exposure smoking intentions compared to younger adolescents who weakly identified with the models used in the advertisements; in contrast, older adolescents who weakly identified with the models used in cigarette advertisements had stronger post ad exposure smoking intentions compared to older adolescents who strongly identified with the models used in the advertisements. These results point to the importance of examining developmentally-relevant moderators for the effects of cigarette advertising exposure.