Identifying opinion leaders to promote behavior change
Identifying opinion leaders to promote behavior change
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DOI：
10.1177/1090198106297855
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发表时间：
2007-12-01
影响因子：
4.2
通讯作者：
Pumpuang, Patchareeya
中科院分区：
文献类型：
--
作者：
Valente, Thomas W.;Pumpuang, Patchareeya
本文回顾了10种用于识别意见领袖以促进行为改变的技术。意见领袖可以充当干预措施的守门人，帮助改变社会规范，加速行为改变。很少有研究记录意见领袖是如何被识别、招募和培训以促进健康的。作者将近200项研究或使用意见领袖来促进行为改变的研究归类为10种不同的方法。他们提出了10种意见领袖识别方法的优缺点，并为每种方法提供了样本工具。然后讨论了可能影响程序选择一种或另一种方法的因素，文章最后讨论了组合和比较方法。
This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.