A New Algorithmic Identity Soft Biopolitics and the Modulation of Control
A New Algorithmic Identity Soft Biopolitics and the Modulation of Control
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DOI：
10.1177/0263276411424420
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发表时间：
2011-11-01
影响因子：
1.7
通讯作者：
Cheney-Lippold, John
中科院分区：
文献类型：
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作者：
Cheney-Lippold, John
市场营销和网络分析公司已经实施了复杂的算法，通过大型在线监控网络来观察、分析和识别用户。这些计算机算法有能力根据用户的上网习惯推断出他们的身份类别。在本文中，我将首先讨论关于代码的概念和理论工作，概述其在在线分类实践分析中的使用。然后，本文将在范畴的层面上探讨代码的功能，认为对编码计算机算法的分析可以补充傅柯关于生物政治和生物权力的思考，我称之为软生物权力和软生物政治。这些新的概念性设备使我们能够更好地理解生物能源在类别层面的运作，利用计算机代码、统计数据和监控，根据用户被监控的互联网历史，在人群中构建类别。最后，本文将思考算法推理作为一种控制模式的微妙方式，在在线营销和算法分类的背景下，构建和规范我们的在线生活的识别过程。
Marketing and web analytic companies have implemented sophisticated algorithms to observe, analyze, and identify users through large surveillance networks online. These computer algorithms have the capacity to infer categories of identity upon users based largely on their web-surfing habits. In this article I will first discuss the conceptual and theoretical work around code, outlining its use in an analysis of online categorization practices. The article will then approach the function of code at the level of the category, arguing that an analysis of coded computer algorithms enables a supplement to Foucauldian thinking around biopolitics and biopower, of what I call soft biopower and soft biopolitics. These new conceptual devices allow us to better understand the workings of biopower at the level of the category, of using computer code, statistics and surveillance to construct categories within populations according to users' surveilled internet history. Finally, the article will think through the nuanced ways that algorithmic inference works as a mode of control, of processes of identification that structure and regulate our lives online within the context of online marketing and algorithmic categorization.