Transfer of value from fit
Transfer of value from fit
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DOI：
10.1037/0022-3514.84.6.1140
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发表时间：
2003-06-01
影响因子：
7.6
通讯作者：
Molden, DC
中科院分区：
文献类型：
--
作者：
Higgins, ET;Idson, LC;Molden, DC
当人们以一种维持其监管取向的方式追求目标时，他们就会经历监管契合（E. T. Higgins, 2000）。五项研究测试了从调节契合中体验到的价值是否可以转移到对物体的后续评估中。在研究1和研究2中，如果参与者选择了符合他们取向的策略（渴望策略/促进策略；警惕策略/预防策略），那么他们会给同样的咖啡杯更高的价格，而不是不适合的策略。研究3-5调查了这种效应的可能机制。价值转移独立于积极情绪、感知有效性（工具性）和感知效率（轻松性），发生在与契合过程本身无关的对象上。研究结果支持了一种关于转移的价值混淆解释。
People experience regulatory fit when they pursue a goal in a manner that sustains their regulatory orientation (E. T. Higgins, 2000). Five studies tested whether the value experienced from regulatory fit can transfer to a subsequent evaluation of an object. In Studies I and 2, participants gave the same coffee mug a higher price if they had chosen it with a strategy that fit their orientation (eager strategy/promotion; vigilant strategy/prevention) than a strategy that did not fit. Studies 3-5 investigated possible mechanisms underlying this effect. Value transfer was independent of positive mood, perceived effectiveness (instrumentality), and perceived efficiency (ease), and occurred for an object that was independent of the fit process itself. The findings supported a value confusion account of transfer.