Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim
Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim
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DOI：
10.1093/ajae/aar005
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发表时间：
2011-04
期刊：
影响因子：
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通讯作者：
D. Thilmany;D. McFadden
中科院分区：
文献类型：
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作者：
D. Thilmany;D. McFadden
作为一种方式来探索在市场上越来越多地使用可持续性标签，本研究分析了差异价值和可持续生产索赔（有机，公平贸易和碳足迹）和位置索赔的互动影响，通过联合选择实验，包括在2008年美国的调查。当地种植的产品价值最高，其价值通过公平贸易认证进一步提高，但碳密集型的当地产品比来自其他地方的产品折扣更大。一些负价值的索赔（进口和碳足迹）可以通过与其他索赔（有机和公平贸易）相结合来减轻。版权所有2011，牛津大学出版社。
As a way to explore the increasing use of sustainability labels in the marketplace, this study analyzes the differential values and interactive effects of sustainable production claims (organic, fair trade, and carbon footprint) and location claims through a conjoint choice experiment included in a 2008 U.S. survey. Locally grown is the highest valued claim, and its value is further enhanced with fair trade certification, but carbon-intensive local products are discounted more severely than those sourced from other locations. Some negatively valued claims (imports and carbon footprint) can be mitigated by combining them with other claims (organic and fair trade). Copyright 2011, Oxford University Press.