The role of variety seeking in short and long run revisit intentions in holiday destinations
The role of variety seeking in short and long run revisit intentions in holiday destinations
复制标题
寻求多样性在度假胜地的短期和长期重游意图中的作用
DOI：
10.1108/17506180910962113
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
L. Andreu
中科院分区：
文献类型：
--
作者：
J. Bigné;I. Sánchez;L. Andreu
目的-本论文的主要目的是确定在短期和长期的度假目的地重游意图的前因的差异。具体而言，这项工作分析了具体的品种寻求，感知价值，目的地形象，满意度，转换成本和过去的转换behavior.Design/方法/方式的影响-这是一个定量研究和作者收集的数据个人访谈在家庭使用的随机路线抽样技术。样本包括400名游客，他们在过去两年中至少度假一次，不包括在亲戚和朋友家或自己的第二住所住宿。数据进行分析，通过结构方程modeling.Findings -结果表明，有相关的差异，在短期和长期的旅游目的地重游意向的前因。影响下次度假返回目的地意愿的主要因素是过去的转换行为、转换行为和旅游目的地选择。
Purpose – The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction, switching costs and past switching behavior.Design/methodology/approach – This is a quantitative study and the authors collected data personal interviews at households using the random route sampling technique. The sample comprises 400 tourists who have been on holiday at least once in the last two years, excluding lodging in relatives' and friends' houses or their own secondary residence. The data is analyzed through structural equation modeling.Findings – The results show that there are relevant differences in the antecedents of holiday destination revisit intentions in the short and long term. The main determinants of the intention to return to the destination for the next holiday are past switching behavior, swit...
影响因子：
12.9
作者：
J. Cronin;Steven A. Taylor
通讯作者：
J. Cronin;Steven A. Taylor