Positive mood can increase or decrease message scrutiny: the hedonic contingency view of mood and message processing.
Positive mood can increase or decrease message scrutiny: the hedonic contingency view of mood and message processing.
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DOI：
10.1037//0022-3514.69.1.5
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发表时间：
1995-07
影响因子：
7.6
通讯作者：
D. Wegener;R. Petty;Stephen M. Smith
中科院分区：
文献类型：
--
作者：
D. Wegener;R. Petty;Stephen M. Smith
目前情绪对说服性信息处理的影响的主要解释（即，认知能力和感觉作为信息）预测快乐的情绪比中性或悲伤的情绪导致更少的信息审查。享乐主义的偶然性观点（D。T.韦格纳河E. Petty，1994）预测，快乐的情绪有时与更大的信息处理活动有关，因为快乐情绪的人比中性或悲伤的人更关注他们行为的享乐后果。与此观点相一致，实验1发现，当信息不具有情绪威胁时，快乐的情绪比中性情绪更能引起信息的仔细审查。实验2发现，当遇到令人振奋的消息时，快乐的情绪比悲伤的情绪导致更大的消息审查，但当遇到令人沮丧的消息时，消息审查较少。
Currently dominant explanations of mood effects on persuasive message processing (i.e., cognitive capacity and feelings as information) predict that happy moods lead to less message scrutiny than neutral or sad moods. The hedonic contingency view (D. T. Wegener & R. E. Petty, 1994) predicts that happy moods can sometimes be associated with greater message processing activity because people in a happy mood are more attentive than neutral or sad people to the hedonic consequences of their actions. Consistent with this view, Experiment 1 finds that a happy mood can lead to greater message scrutiny than a neutral mood when the message is not mood threatening. Experiment 2 finds that a happy mood leads to greater message scrutiny than a sad mood when an uplifting message is encountered, but to less message scrutiny when a depressing message is encountered.