The Interplay between Creativity Issues and Design Theories: A New Perspective for Design Management Studies?
The Interplay between Creativity Issues and Design Theories: A New Perspective for Design Management Studies?
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创造力问题与设计理论之间的相互作用:设计管理研究的新视角?
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发表时间:
2011
期刊:
影响因子:
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通讯作者:
B. Weil
中科院分区:
文献类型:
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作者:
P. Le Masson;A. Hatchuel;B. Weil
In this article, we analyse the relationship between creativity issues and design theory. Although these two notions seem to correspond to different academic fields (psychology, cognitive science and management for creativity; engineering science and logic for design theory), they appear to be deeply related when it comes to design methods and management. Analysing three historical moments in design theory building (the 1850s, with the ratio method for industrial upgrading in Germany, the 20th century with systematic design, and the 1920s with the Bauhaus theory), we point to the dialectical interplay that links creativity and design theory, structured around the notion of ‘fixation effect’: creativity identifies fixation effects, which become the targets of new design theories; design theories invent models of thought to overcome them; and, in turn, these design theories can also create new fixation effects that will then be designated by creativity studies. This dialectical interplay leads to regular inventions of new ways of managing design, i.e., new ways of managing knowledge, processes and organizations for design activities. We use this framework to analyse recent trends in creativity and design theories.