Bus Stops Near Schools Advertising Junk Food and Sugary Drinks
Bus Stops Near Schools Advertising Junk Food and Sugary Drinks
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DOI：
10.3390/nu12041192
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发表时间：
2020-04-01
期刊：
影响因子：
5.9
通讯作者：
Egli, Victoria
中科院分区：
文献类型：
--
作者：
Huang, Donna;Brien, Amanda;Egli, Victoria
孩子们很少理解广告对他们饮食行为的说服目的的全部程度。通过量化户外广告来解决儿童生活的致肥胖环境，对于告知政策变化和执行更严格的法规至关重要。本研究探讨了在新西兰奥克兰，在使用谷歌街景时，从学校步行距离（500米）内的公交车站广告推广非核心食品和饮料的比例。收集了奥克兰地区所有573所学校的信息：学校类型、十分位数、地址、步行分数（（R））和交通分数。对10%的学校进行了实地调查，结果显示87.8%的学校与之保持一致。巴士站候车亭的广告大部分为非食品或服务（541，64.3%）。在食品和/或饮料广告中，大多数是非核心食品（n = 108，50.2%）。核心和非核心食品和饮料变量以及学校十分位数（三分位数）、步行评分（五分位数）和交通评分（五分位数）之间没有统计学显著差异。在这项研究中，12.8%的巴士站广告宣传非核心饮食选择;强调了实施更严格的法规和政策的机会，防止向新西兰儿童宣传不健康的食品和饮料。
Children rarely understand the full extent of the persuasive purpose of advertising on their eating behaviours. Addressing the obesogenic environments in which children live, through a quantification of outdoor advertising, is essential in informing policy changes and enforcing stricter regulations. This research explores the proportion of bus stop advertisements promoting non-core food and beverages within walking distance (500 m) from schools in Auckland, New Zealand while using Google Street View. Information was collected on: school type, decile, address, Walk Score((R)), and Transit Score for all 573 schools in the Auckland region. Ground-truthing was conducted on 10% of schools and showed an alignment of 87.8%. The majority of advertisements on bus shelters were for non-food items or services (n = 541, 64.3%). Of the advertisements that were for food and/or beverages, the majority were for non-core foods (n = 108, 50.2%). There was no statistically significant difference between the variables core and non-core food and beverages and School decile (tertiles), Walk Score (quintiles), and Transit Score (quintiles). 12.8% of all bus stop advertisements in this study promoted non-core dietary options; highlighting an opportunity for implementing stricter regulations and policies preventing advertising unhealthy food and drink to children in New Zealand.