Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram
Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram
复制标题
黑色方块代表黑人生命？
DOI：
10.1177/20563051221080473
复制
发表时间：
2022
影响因子：
5.2
通讯作者：
Mariah L. Wellman
中科院分区：
文献类型：
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作者：
Mariah L. Wellman
2020年6月，数百万Instagram用户在当天暂停社交媒体内容之前，分享了黑色方块以及#星期二熄火和#黑人的生命也很重要等标签。起初，为了声援音乐产业，一些不知情的用户选择了黑色方块，希望在乔治·弗洛伊德（George Floyd）在警察拘留期间被谋杀后，表达他们对“黑人的命也是命”（black Lives Matter）运动的支持。通过对20位社交媒体影响者就2020年夏天在Instagram上发生的#黑人的生命也很重要（#BlackLivesMatter）话题进行的采访，我认为，对许多影响者来说，发布黑色方块是一种表演性的盟友关系，战略性地利用了这种关系来建立和保持与粉丝的信誉。网红们无法真正地将他们现有的品牌形象与“黑人的命也是命”运动长期结合起来，导致社会正义行动主义的模因化，Instagram上的健康创造者行业在多元化、公平和包容性方面没有取得实质性进展。
In June 2020, millions of Instagram users shared black squares along with hashtags including #BlackOutTuesday and #BlackLivesMatter before pausing their social media content for the day. At first in solidarity with the music industry, the black squares were co-opted by uninformed users hoping to show their support of Black Lives Matter in the wake of the murder of George Floyd while in police custody. Through 20 interviews with social media influencers about the #BlackLivesMatter discourse occurring on Instagram in the summer of 2020, I argue that for many influencers, the posting of black squares was performative allyship utilized strategically to build and maintain credibility with followers. Influencers were unable to genuinely merge their existing brand image with the Black Lives Matter movement long-term, resulting in the memeification of social justice activism and no substantial progress toward diversity, equity, and inclusion within the wellness creator industry on Instagram.