The Servitization of Manufacturing: An Empirical Case Study of IBM Corporation
The Servitization of Manufacturing: An Empirical Case Study of IBM Corporation
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DOI：
10.5430/ijba.v4n2p18
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发表时间：
2013-03
期刊：
影响因子：
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通讯作者：
Zahir Ahamed;T. Inohara;Akira Kamoshida
中科院分区：
文献类型：
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作者：
Zahir Ahamed;T. Inohara;Akira Kamoshida
在实证研究的基础上，提出了企业流程从制造向服务化转变的概念模型。它意味着传统制造业的企业流程是由资源和技术来管理的，公司的首要目标是制造高质量的产品，这在通过技能和知识进行的服务化制造企业中已经明显不同，企业主要专注于开发面向客户的增值服务和更多的解决方案。这项研究解释了传统硬件制造商，即I®IBM公司如何通过非硬件(服务软件)在计算机行业发生革命，依赖于服务活动；咨询、融资、培训等，并从根本上将其业务从生产商品转变为提供捆绑商品和服务(服务化)。并根据我们的观察和对IBM专业人士的访谈结果，讨论了S公司向制造业服务化的文化适应和战略变化过程中的相关问题。
A conceptual model of firm process transition from manufacturing to servitization is proposed based on empirical case study. It denotes that the firm process in traditional manufacturing is run by resource and technology, and the primary objective of the company is making a good quality product, which has been observed a significant difference in servitized manufacturing firms that are conducted through skills and knowledge, and the firms main focus on developing value added services and more solutions oriented to customers. This research explains how a traditional hardware manufacturer, namely i®IBM Corporationi¯ revolutions in the computer industry through non-hardware (Service-ware) depend services activities; consulting, financing, training, and so on and has fundamentally shifted their business from not only producing goods to offering a bundle of goods and services (Servitization). It also discusses the pertinent aspects of the firmi¯s cultural adaptation and strategic change process towards servitization of manufacturing based on our observations and interview results of IBM professionals.