Framing pub smoking bans: an analysis of Australian print news media coverage, March 1996-March 2003

Framing pub smoking bans: an analysis of Australian print news media coverage, March 1996-March 2003
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DOI:
10.1136/jech.2005.035915
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发表时间:
2005-08-01
影响因子:
6.3
通讯作者:
Chapman, S
Chapman, S
中科院分区:
医学2区
文献类型:
--
作者:
Champion, D;Chapman, S

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目的:调查澳大利亚酒店协会(AHA)和烟草控制组织(分别)抵制或倡导提供无烟酒吧的法律所使用的框架策略。方法:检索1996 ~ 2003年澳大利亚纸媒在线档案。对美国烟草协会发言人和烟草控制倡导者所作的所有发言进行了专题分析。直接引用或新闻摘要的声明归因于指定的人被编码为四个大主题和倾斜的文章编码。结果:报告烟草控制目标的正面问题(n=171)是负面问题(n=48)的三倍多。美国烟草协会强调消极的经济问题和关于文化认同的文化/意识形态框架,而烟草控制利益则强调健康问题以及关于不公平工作场所政策威胁的文化/意识形态框架。结论:无烟酒吧现已得到保障,这表明健康倡导者的立场占了上风。美国心脏协会无法回避核心的健康争论,它过分夸大的经济预测,以及它经常求助于禁烟令,声称它威胁到澳大利亚日常生活中怀旧而过时的景象,这显然是一种落后的看法,相对容易被视为与当代澳大利亚许多人所持有的观点脱节。卫生组织一直强有力地强调,剥夺受职业影响最大的群体享有所有其他工人依法享有的同样保护是不公平的。澳大利亚最近成功地确定了实施无烟酒吧的日期,这在很大程度上可能要归功于卫生组织在媒体上的持久宣传。
Objective: To investigate framing strategies used by the Australian Hotels Association (AHA) and tobacco control groups to (respectively) resist or advocate laws providing smoke free bars.Methods: Online archives of Australian print media were searched 1996 to 2003. A thematic analysis of all statements made by AHA spokespeople and tobacco control advocates was conducted. Direct quotes or journalistic summaries of statements attributed to named people were coded into four broad themes and the slant of articles coded.Results: More than three times as many articles reported issues that were positive (n=171) than negative (n=48) for tobacco control objectives. The AHA emphasised negative economic issues and cultural/ideological frames about cultural identity, while tobacco control interests emphasised health concerns as well as cultural/ideological frames about threats to inequitable workplace policies.Conclusions: Smoke free bars have now been secured, suggesting that health advocates' position prevailed. The inability of the AHA to avoid the core health arguments, its wildly exaggerated economic predictions, and its frequent recourse to claiming smoke bans threatened nostalgic but outmoded vistas of Australian day to day life were decidedly backward looking and comparatively easily dismissed as being out of touch with views held by many in contemporary Australia. Health groups' emphasis on the unfairness in denying the most occupationally exposed group the same protection that all other workers enjoyed under law was powerfully and consistently argued. Australia's recent success in securing dates for the implementation of smoke free pubs is likely to have owed much to the enduring media advocacy by health groups.