Perceptions of plain packaging and health warning labels for cannabis among young adults: findings from an experimental study
Perceptions of plain packaging and health warning labels for cannabis among young adults: findings from an experimental study
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DOI：
10.1186/s12889-018-6247-2
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发表时间：
2018-12-10
影响因子：
4.5
通讯作者：
Hodgins, David C.
中科院分区：
文献类型：
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作者：
Mutti-Packer, Seema;Collyer, Brianne;Hodgins, David C.
有强有力的证据表明，普通卷烟包装和健康警告标签（HWLs）降低了品牌吸引力，增加了健康知识。审查这种针对大麻包装的人口层面的公共卫生做法的证据有限。鉴于加拿大最近娱乐性大麻合法化，这个问题特别重要。目前的研究调查了年轻人对大麻包装的朴素包装和HWLs的看法。方法采用在线实验方法，选取加拿大阿尔伯塔省大学生656人。受访者被随机分配在四种条件下查看大麻包装：条件1：品牌包装，条件2：普通包装（统一颜色，删除品牌图像，标准化字体），条件3：带有HWL的品牌包装，条件4：带有HWL的普通包装。条件3和条件4中的受访者查看了五个基于文本的hwl，每个hwl对应于与大麻使用相关的健康影响：(1)大脑发育，(2)心理健康问题，(3)驾驶障碍，(4)非致命性过量，(5)成瘾。在看完包装后，受访者对包装和各种健康警告进行了评级。结果与所有其他包装相比，没有HWLs的品牌包装被评为最具吸引力(p
BackgroundThere is strong evidence that plain cigarette packaging and health warning labels (HWLs) reduce brand appeal and increase health knowledge. There is limited evidence examining this population-level public health approach for cannabis packaging. This issue is of particular importance in light of the recent legalization of recreational cannabis in Canada. The current study examined perceptions of plain packaging and HWLs for cannabis packages among young adults.MethodsAn online experimental study was conducted with a sample of university students in Alberta, Canada (n=656). Respondents were randomly assigned to view cannabis packages in one of four conditions: Condition 1: branded pack, Condition 2: plain pack (uniform color, brand imagery removed, standardized font), Condition 3: branded pack with a HWL, and Condition 4: plain pack with a HWL. Respondents in Conditions 3 and 4 viewed five text-based HWLs, each corresponding to a health effect associated with cannabis use: (1) brain development, (2) mental health issues, (3) impaired driving, (4) nonlethal overdose, and (5) addiction. After viewing packs, respondents rated packs and health warnings on various measures.ResultsBranded packages without HWLs were rated as most appealing compared to all other packs (p