Female Consumers’ Reactions to Body Scanning
Female Consumers’ Reactions to Body Scanning
复制标题
女性消费者对身体扫描的反应
DOI：
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发表时间：
2004
期刊：
影响因子：
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通讯作者：
Van Dyk Lewis
中科院分区：
文献类型：
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作者：
S. Loker;Lora Cowie;S. Ashdown;Van Dyk Lewis
人体扫描仪是一项新技术，有可能解决服装行业在服装合身性以及服装合身性的沟通和可视化方面的问题。消费者对扫描过程、被扫描以及允许零售商和制造商使用其扫描数据的兴趣对于这些应用的商业成功至关重要。进行了两项相关研究。首先，203名年龄在35岁至55岁之间的女性参与者接受了扫描，并在电脑显示器和电影文件中观看了扫描图像。对于其中的22名参与者，观察员还记录了他们对扫描过程和观看扫描的口头和非口头反应。虽然扫描的普遍接受程度非常高，但已婚且家庭收入超过10万美元的女性对身体扫描过程的某些方面感到不舒服。对参与者的语言、面部和身体表情的观察发现，一些参与者对与陌生但个性化的技术进行互动感到不安和准备不足。
The body scanner is a new technology that has the potential to resolve issues for the apparel industry in fit of clothing and in communication and visualization of apparel fit. The interest consumers have in the scan process, in being scanned, and in allowing retailers and manufacturers to use their scan data is crucial to the commercial success of these applications. Two related studies were conducted. First, 203 female participants aged 35 to 55 were surveyed after they were scanned and viewed their scanned images on the computer monitor and in a movie file. For 22 of these participants, an observer also recorded their verbal and nonverbal responses to the scan process and viewing their scan. Although general acceptance of scanning was very high, women who were married and had over $100,000 household income were significantly less comfortable with some aspects of the body scan process. Observations of participants’ verbal, facial, and bodily expressions found some participants to be unsettled and unprepared for interactions with the unfamiliar yet personalizing technology.