Selling Your Self in the United States
Selling Your Self in the United States
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DOI：
10.1111/plar.12075
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发表时间：
2014-11-01
影响因子：
1.1
通讯作者：
Gershon, Ilana
中科院分区：
文献类型：
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作者：
Gershon, Ilana
在当代美国的工作场所，企业人格正日益成为一种隐喻，构建求职者应该如何展示自己的就业能力。如果一个人把自己当作一个企业，那么他也应该把自己当作一个需要品牌的实体。当求职者试图体现公司人格时，就会出现一些人种学问题。一个人如何把自己变成一个品牌？一个人在接受某种形式的法人人格时会遇到什么障碍？一个人如何培养关系或网络，这将导致一份工作，而不仅仅是一个循环的一个人的品牌标识？基于对印第安纳州和北方加州的研究，本文探讨了在Facebook、LinkedIn、Twitter、电子邮件等网站上将自己推销为理想员工的难题。我阐述了社交媒体使用的增加有助于推广自我品牌概念的原因。我还讨论了人们在使用社交媒体创建自我品牌时所面临的困境。总之，这篇文章调查了人们在试图通过媒体体现一种企业人格时所面临的障碍，这种人格是一种基于个人的自我实现形式，但它已经转变为一种企业形式，人们无法轻易居住。
In the contemporary U.S. workplace, corporate personhood is increasingly becoming the metaphor structuring how job seekers are supposed to present themselves as employable. If one takes oneself to be a business, one should also take oneself to be an entity that requires a brand. Some ethnographic questions arise when job seekers try to embody corporate personhood. How does one transform oneself into a brand? What are the obstacles that a person encounters adopting a form of corporate personhood? How does one foster relationships or networks that will lead to a job, not just a circulation of one's brand identity? Based on research in Indiana and northern California, this article explores the conundrums of marketing oneself as a desirable employee on Facebook, LinkedIn, Twitter, email, and so on. I address the reasons why the increased use of social media contributes to popularizing a notion of self-branding. I also discuss the quandaries people face when using social media to create this self-brand. In sum, this article investigates the obstacles people face when they try to embody a form of corporate personhood across media, a form of self putatively based on the individual, but one that has been transformed into a corporate form that people can not easily inhabit.