Understanding tourism loyalty: Horizontal vs. destination loyalty
Understanding tourism loyalty: Horizontal vs. destination loyalty
复制标题
了解旅游忠诚：水平忠诚度与目的地忠诚度
DOI：
10.1016/j.tourman.2017.10.011
复制
发表时间：
2018-04-01
影响因子：
12.7
通讯作者：
Moreno-Gil, Sergio
中科院分区：
文献类型：
--
作者：
Almeida-Santana, Arminda;Moreno-Gil, Sergio
旅游忠诚是一个关键的话题，已涵盖在文献中主要是从一个非常同质的角度。本研究分析了横向忠诚度（消费者的忠诚度分为几个目的地），并解释了影响这种行为的背景因素（认知，情感和整体目的地形象;信息来源;动机;社会人口特征;以前的行为;意动忠诚）。本文还发现了横向忠诚和单一目标忠诚的解释因素之间的差异。该研究对来自17个欧洲国家的6964名游客在加那利群岛（西班牙）的背景下进行了综合分析，为目的地提供了有趣的建议，以期更好地设计营销活动，提高其合作竞争战略和竞争力。(C)2017爱思唯尔有限公司版权所有
Tourism loyalty is a key topic that has been covered in literature mainly from a very homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided among several destinations), and explains the background factors that affect this behaviour (cognitive, affective and overall destination image; information sources; motivations; socio-demographic characteristics; previous behaviour; conative loyalty). The paper also identifies the differences between the explanatory factors of horizontal loyalty and one-single-destination loyalty. Applying a comprehensive analysis with 6964 tourists from 17 European countries in the context of Canary Islands (Spain), the study provides interesting recommendations for destinations with a view to better designing marketing activities and improving their coopetition strategies and competitiveness. (C) 2017 Elsevier Ltd. All rights reserved.