The many faces of diabetes: A critical multimodal analysis of diabetes pages on Facebook
The many faces of diabetes: A critical multimodal analysis of diabetes pages on Facebook
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DOI：
10.1016/j.langcom.2015.05.003
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发表时间：
2015-07-01
影响因子：
1.5
通讯作者：
Hunt, Daniel
中科院分区：
文献类型：
--
作者：
Hunt, Daniel
在Facebook上发布的健康信息已经成为一个流行的医疗信息来源，大型组织现在利用Facebook来传播健康和疾病的多节点表示。本文以两个流行的糖尿病相关Facebook页面的帖子为样本，旨在研究糖尿病患者的多模态表示，并考虑这种新兴的健康传播背景的影响。这些帖子利用社交亲密度的视觉和语言特征来合成与受众的个人关系，并促进用户参与其创作组织。因此，在这些页面上占主导地位的糖尿病患者生活良好的前景也是为了服务于那些依赖用户参与来产生收入的组织的议程。(C)2015爱思唯尔有限公司版权所有。
Health communication published on Facebook has become a popular source of medical information and large organisations now utilise Facebook to disseminate fnultiinodal representations of health and illness. Drawing on a sample of posts to two popular diabetes-related Facebook pages, this paper aims to examine the multimodal representation of people with diabetes and consider the implications of this emergent context of health communication. These posts draw upon visual and linguistic features of social intimacy to synthesise personal relationships with their audiences and to foster user involvement with their authoring organisations. The promissory vision of living well with diabetes that predominates on thee pages is thus also designed to serve the agendas of organisations who are dependent on user participation to generate revenue. (C) 2015 Elsevier Ltd. All rights reserved.