Culturally and linguistically diverse population health social marketing campaigns in Australia: a consideration of evidence and related evaluation issues.
Culturally and linguistically diverse population health social marketing campaigns in Australia: a consideration of evidence and related evaluation issues.
复制标题
澳大利亚文化和语言多样化的人口健康社会营销活动：对证据和相关评估问题的考虑。
DOI：
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发表时间：
2005
影响因子：
1.9
通讯作者：
Jennifer J Taylor
中科院分区：
文献类型：
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作者：
A. Milat;T. Carroll;Jennifer J Taylor
涉及问题
本文介绍了人口健康的社会营销活动，针对文化和语言多样性（CLD）的社区在澳大利亚，以确定有效的CLD运动的特点。
方法
2004年8月，从数据库的电子检索中识别出关于CLD人群健康社会营销的文献。与此同时，通过搜索互联网和与澳大利亚CLD社会营销和CLD研究领域的专家交谈，对灰色文献进行了审查。
结果
8项研究符合检索标准，4项来自已发表文献。两项研究采用事前事后评价设计，为CLD社会营销策略的潜在功效提供了初步支持。其余的研究不允许因果归因，因为它们只使用运动后或过程评价。然而，研究表明，社区发展中心社区从主流和族裔媒体渠道获得与种族歧视有关的信息。此外，越南受访者更有可能通过少数民族电台获得竞选信息，而中国受访者则更有可能通过少数民族媒体获得竞选信息。
结论
没有足够的证据清楚地确定有效的CLD运动的特点。运动评估设计用于评估针对CLD社区在澳大利亚的社会营销策略普遍薄弱，但有初步证据支持这些策略在澳大利亚的一些设置的潜在功效。
ISSUE ADDRESSED
This paper describes a review of population health social marketing campaigns targeting culturally and linguistically diverse (CLD) communities in Australia in order to identify characteristics of effective CLD campaigns.
METHODS
Literature on CLD population health social marketing was identified from electronic searches of databases in August 2004. At the same time, the grey literature was examined by searching the Internet and talking to Australian experts in the fields of CLD social marketing and CLD research.
RESULTS
Eight studies met the search criteria, four from the published literature. Two studies that employed prepost evaluation designs provided tentative support for the potential efficacy of CLD social marketing strategies. The remaining studies did not allow for causal attribution as they used post-campaign only or process evaluations. Studies did, however, show that CLD communities access campaign-related information from both mainstream and ethnic media channels. In addition, Vietnamese respondents were more likely to access campaign messages through ethnic radio and Chinese respondents through ethnic press.
CONCLUSIONS
There is insufficient evidence to clearly identify the characteristics of effective CLD campaigns. Campaign evaluation designs used to evaluate social marketing strategies targeting CLD communities in Australia are generally weak, but there is tentative evidence supporting the potential efficacy of these strategies in some Australian settings.