How to measure the impact of chemistry on the small screen.
How to measure the impact of chemistry on the small screen.
复制标题
如何在小屏幕上衡量化学的影响。
DOI：
10.1038/nchem.990
复制
发表时间：
2011
期刊：
影响因子：
21.8
通讯作者：
Haran B
中科院分区：
文献类型：
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作者：
Haran B
世界各地的科学家都被敦促向公众宣传他们的研究成果，但判断他们努力的有效性的最佳方法是什么？以我们的YouTube化学频道为例，我们强调了衡量这种外展活动的“影响”的意想不到的困难。
Scientists worldwide are urged to communicate their research to the public, but what is the best way to judge the effectiveness of their efforts? Using our YouTube chemistry channel as an example, we highlight the unexpected difficulty of measuring the 'impact' of such outreach activities.