Moving Slowly up the Ladder of Political Engagement: A 'Spill-over' Model of Internet Participation
Moving Slowly up the Ladder of Political Engagement: A 'Spill-over' Model of Internet Participation
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缓慢地登上政治参与的阶梯：互联网参与的“溢出”模式
DOI：
10.1111/1467-856x.12067
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发表时间：
2015
期刊：
影响因子：
--
通讯作者：
Cantijoch M
中科院分区：
文献类型：
--
作者：
Cantijoch M
本文：确认电子参与是多维的，先前的在线参与模式正在兴起。表明这些在线活动具有动员效应，并且这种关系似乎主要以逐步或“溢出”的方式发挥作用。证明访问在线新闻和信息是参与的“门户”或第一步。认为更积极的在线参与模式似乎不会对其他类型的选举后参与产生任何动员效应。表明动态互联网参与的影响比当前文献中主导的“一刀切”方法更为复杂。在这项研究中，我们测试了竞选期间进行的一系列在线政治活动是否会影响随后参与非选举类型的线上和线下政治参与的倾向。我们根据关于（1）行动所需的努力的“溢出”逻辑，提出了解释这种联系的三个假设； (2) 所开展活动的类型（正式与非正式）； (3) 动作发生的媒介（在线或离线）。我们使用 2010 年英国大选的选举前/选举后小组数据集来检验我们的假设。结果表明，在控制之前的政治参与后，竞选期间的在线信息搜索对于进一步参与“较软”的讨论模式具有显着且积极的影响。研究结果被视为证实，基于互联网的政治动员以“逐步”的方式发挥作用，即较低强度的活动溢出，使个人在参与阶梯上进一步上升。
This article:Confirms that e-participation is multi-dimensional with prior modes of participation emerging online.Shows that these online activities have mobilising effects and that this relationship appears to work largely in a step-wise or ‘spill-over’ manner.Demonstrates that accessing online news and information acts as a ‘gateway’ or first step into participation.Argues that the more active modes of online participation do not appear to exert any mobilising effects on other types of post-election engagement.Shows that the dynamics of Internet participation are more complex than the ‘one size fits all’ approach that dominates the current literature.In this study we test whether a range of online political activities undertaken during the campaign affect the propensity to engage in non-electoral types of online and offline political engagement subsequently. We develop three hypotheses accounting for this linkage based on a ‘spill-over’ logic about (1) the effort required for the action; (2) the type of activity undertaken (formal versus informal); and (3) the medium on which the action occurs (online or offline). We test our hypotheses with a pre/post-election panel dataset from the UK 2010 General Election. The results show that after controlling for prior political engagement, online information seeking during the campaign has a significant and positive effect on further engagement in ‘softer’ discussion modes of participation. The findings are seen to confirm that Internet-based political mobilisation works in a ‘step-wise’ manner whereby lower intensity activities spill-over to move individuals a little further up the participation ladder.