Effects of Issue Involvement and Framing of a Responsible Drinking Message on Attitudes, Intentions, and Behavior
Effects of Issue Involvement and Framing of a Responsible Drinking Message on Attitudes, Intentions, and Behavior
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DOI：
10.1080/10810730.2015.1018623
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发表时间：
2015-08-03
影响因子：
4.4
通讯作者：
de Bruijn, Gert-Jan
中科院分区：
文献类型：
--
作者：
de Graaf, Anneke;van den Putte, Bas;de Bruijn, Gert-Jan
为了减少学生饮酒的流行和数量，可以使用倡导负责任饮酒行为的健康信息。然而，目前还不清楚负责任饮酒的信息是最有效的，当他们使用增益框架，提出负责任饮酒的优点，或损失框架，提出不负责任饮酒的缺点。本研究测试框架的影响和参与负责任饮酒的问题的调节作用。进行了一项三波受试者间的实验研究，其中参与者（N=90）在波2时暴露于关于负责任饮酒行为的增益或损失框架信息。在所有三个波，态度，意图和行为对负责任的饮酒进行了测量。结果表明，对于低问题参与的参与者，增益框架导致更积极的态度和意图负责任的酒精使用，而损失框架没有任何影响。对于高问题参与的参与者，损失框架导致更积极的态度和意图负责任的酒精使用，而增益框架没有对态度的影响，只有延迟效果的意图。然而，框架和问题参与对遵守负责任的饮酒和平均饮酒行为的指导方针没有影响。
To decrease the prevalence and the amount of alcohol consumption among students, health messages advocating responsible alcohol behavior can be used. However, it is unclear whether responsible drinking messages are most effective when they use a gain frame, presenting the advantages of responsible drinking, or a loss frame, presenting the disadvantages of irresponsible drinking. This study tests the effects of framing and the moderating role of involvement with the issue of responsible drinking. A three-wave, between-subjects, experimental study was conducted, in which participants (N=90) were exposed to either a gain- or loss-framed message about responsible drinking behavior at Wave 2. At all three waves, attitudes, intentions and behavior toward responsible drinking were measured. Results showed that for participants with low issue- involvement, a gain frame led to more positive attitudes and intentions toward responsible alcohol use, whereas a loss frame did not have any effects for them. For participants with high issue involvement, a loss frame led to more positive attitudes and intentions toward responsible alcohol use, whereas a gain frame did not have an effect on attitude and only a delayed effect on intention. However, there were no effects of frame and issue involvement on adhering to the guideline of responsible alcohol use and average drinking behavior.