Personalization: From Story-line to Practice
Personalization: From Story-line to Practice
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DOI：
10.1111/j.1467-9515.2010.00753.x
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发表时间：
2011-02-01
影响因子：
3.2
通讯作者：
Needham, Catherine
中科院分区：
文献类型：
--
作者：
Needham, Catherine
个性化已经成为英格兰公共服务的统一主题和主导叙事。理解个性化主导地位的关键是认识到这是一个关于公共服务的故事，他们的历史以及使用他们和在他们工作的人的角色和经验。像其他故事一样，它引人注目，情感共鸣，但也有多种解释。本文确定了五个关键主题，这是中央的个性化故事线，注意到他们依赖于正式的证据，个人的叙述和常识的组合。这些是：（1）个性化工作，改善人们的生活;（2）以人为本的方法反映了人们的生活方式，而不是人为的部门界限;（3）个性化适用于每个人，而不仅仅是有社会护理需求的人;（4）人们是自己生活的专家;（5）个性化将节省资金。文章接着探讨了观众在将故事情节转化为政策方案和一线实践时所面临的一些复杂性。特别是三个方面被认为是：作为行动指南的个性化的模糊性;用户授权和用户责任之间的紧张关系;以及个性化在多大程度上被用来合法化其他改革，特别是预算削减。
Personalization has become a unifying theme and a dominant narrative across public services in England. Key to understanding the dominance of personalization is the recognition that it is a story that is told about public services, their history and the roles and experiences of the people who use them and work in them. Like other stories it is compelling, emotionally resonant, but also multi-interpretable. This article identifies five key themes which are central to the personalization story-line, noting their reliance on a combination of formal evidence, personal narratives and common sense. These are: (1) personalization works, transforming people's lives for the better; (2) person-centred approaches reflect the way people live their lives, rather than artificial departmental boundaries; (3) personalization is applicable to everyone, not just to people with social care needs; (4) people are experts on their own lives; (5) personalization will save money. The article goes on to examine some of the complexities that audiences face in translating a story-line into policy programmes and frontline practice. Three aspects in particular are considered: the ambiguity of personalization as a guide to action; the tensions between user empowerment and user responsibility; and the extent to which personalization is used to legitimize other reforms, in particular budget cuts.