Mass media campaign--A Su Salud.
Mass media campaign--A Su Salud.
复制标题
大众媒体运动——A Su Salud。
DOI：
10.1016/0091-7435(88)90054-0
复制
发表时间：
1988
影响因子：
5.1
通讯作者：
McAlister,AL
中科院分区：
文献类型：
--
作者：
Ramirez,AG;McAlister,AL
一个大众媒体的健康促进计划，旨在减少未来的癌症趋势在墨西哥裔美国人，在美国最大的拉美裔亚组，通过减少吸烟和鼓励预防吸烟和其他健康的做法。包括一个大纲的程序设计及其显着特点和社会建模的讨论，理论方法，它提供了一个框架的程序。该计划的发展，包括焦点小组在确定该计划的目标领域中所发挥的作用，以及基于目标计划领域的大众媒体运动的生产和实施也进行了讨论。
A mass media health promotion program directed toward reducing future cancer trends among Mexican Americans, the largest subgroup of Hispanics in the United States, by decreasing smoking and encouraging smoking prevention and other health practices is described. Included is an outline of the program design and its significant features and a discussion of social modeling, the theoretical approach which provides a framework for the program. The development of the program, including the role focus groups played in the identification of areas to be targeted by the program, and the production and implementation of the mass media campaign based upon the targeted program areas are also discussed.