Ownership of alcohol-branded merchandise and initiation of teen drinking
Ownership of alcohol-branded merchandise and initiation of teen drinking
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DOI：
10.1016/j.amepre.2005.11.004
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发表时间：
2006-04-01
影响因子：
5.5
通讯作者：
Sargent, JD
中科院分区：
文献类型：
--
作者：
McClure, AC;Dal Cin, S;Sargent, JD
背景：酒类行业每年在营销上的花费超过50亿美元，其中大部分是儿童可以接触到的。品牌服装和其他个人物品的分销是酒类营销的一个方面，尚未得到充分研究。在这项研究中，在新英格兰北部农村青少年样本中确定了酒精品牌商品（ABM）所有权的流行程度，并检查了此类物品所有权与开始饮酒之间的关系。设计/方法：在1999年以学校为基础的调查中，在基线时收集了尚未开始饮酒的新英格兰北部中学生，并在1至2年后通过电话确定了ABM项目的所有权和酒精使用的开始。分析控制了人口统计学因素（性别、在校年级）；儿童特征（学业表现、寻求刺激、叛逆）；教育方式;以及同伴饮酒。结果：2406名基线不饮酒者中，15%的人开始使用酒精，14%的人在随访时拥有ABM项目。ABM项目主要包括衣服，如t恤和帽子。拥有ABM与学校成绩较高、性别为男性、接触同龄人饮酒、尝试吸烟、学习成绩较差、寻求感觉和叛逆程度较高、反应迟钝和限制性的父母方式有关。在随访中，与非拥有者相比，拥有ABM物品的人有更高的酒精开始率（分别为25.5%对13.1%,p < 0.001）。在对上述混杂因素进行调整后，拥有ABM物品的学生比没有ABM物品的学生更有可能开始饮酒（调整后的优势比为1.5,95%置信区间为1.1-2.0）。结论：在这个新英格兰北部的青少年样本中，酒精品牌商品的所有权是普遍存在的，并且与青少年饮酒的开始表现出独立的横断面关联。需要进一步的研究来确定这种关系是否存在因果关系，以及青少年使用ABM物品是否会影响同龄人的饮酒规范和行为。
Background: The alcohol industry spends over $5 billion a year on marketing, much of which is accessible to children. The distribution of branded articles of clothing and other personal items is one aspect of alcohol marketing that has not been adequately studied. In this study, the prevalence of ownership of alcohol-branded merchandise (ABM) was determined in a sample of rural northern New England adolescents, and the relationship between ownership of such items and initiation of alcohol use was examined.Design/Methods: Northern New England middle school students who had not yet initiated alcohol use were aj6 captured at baseline in a 1999 school-based survey, and ownership of an ABM item and initiation of alcohol use were determined 1 to 2 years later by telephone. The analysis controlled for demographics (gender, grade in school); characteristics of the child (school performance, sensation seeking, rebelliousness); parenting style; and peer alcohol use.Results: Of 2406 baseline never-drinkers, 15% had initiated alcohol use and 14% owned an ABM item by follow-up. ABM items consisted primarily of articles of clothing such as t-shirts and hats. ABM ownership was associated with higher grade in school, male gender, exposure to peer drinking, having tried smoking, poorer academic performance, higher levels of sensation seeking and rebelliousness, and less-responsive and restrictive parenting styles. Owners of ABM items at follow-up had higher rates of alcohol initiation compared with non-owners (25.5% vs 13.1%, respectively, p < 0.001). After adjusting for the above confounders, students who owned an ABM item were significantly more likely to have initiated alcohol use compared with students who did not own one (adjusted odds ratio 1.5, 95% confidence interval, 1.1-2.0).Conclusions: In this northern New England adolescent sample, ownership of alcohol-branded merchandise was prevalent and exhibited an independent cross-sectional association with onset of adolescent drinking. Further studies are necessary to determine whether the relationship is causal, and whether teen use of ABM items influences peer drinking norms and behavior.