The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
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平台业务：数字竞争、创新和权力时代的战略
DOI：
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发表时间：
2019
期刊：
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通讯作者：
David B. Yoffie
中科院分区：
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作者：
M. Cusumano;A. Gawer;David B. Yoffie
数字时代的管理者和企业家必须学会生活在两个世界--传统经济和平台经济。以商业目的运营的平台通常存在于行业或生态系统级别，将个人和组织聚集在一起，以便他们能够以其他方式无法实现的方式进行创新和互动。平台创造的经济价值远远超过我们在传统公司中看到的。《平台业务》是对平台战略和数字创新的无价深入探讨。Cusumano、Gawer和Yoffie讲述了少数公司是如何对我们个人、职业和政治生活的各个方面施加非凡影响的。他们解释了这些新实体与过去强大的公司有何不同。他们还质疑这些数字巨头的市场主导地位和扩张是否受到限制。最后，他们讨论了政府在重新思考数据隐私法、反垄断和其他法规方面应该发挥的作用，这些法规可能会遏制这些强大企业的滥用。他们的目标是帮助管理人员和企业家建立能够经受住时间考验的平台业务，并在与数字和传统竞争对手的战斗中赢得自己的份额。作为与这些公司研究和合作了大约30年的专家，这本书是迄今为止对形成平台企业的强大经济和技术力量的最权威和最及时的调查，从亚马逊和苹果到微软、Facebook和谷歌-所有这些都在塑造全球经济、工作的未来和我们现在面临的政治世界中占据主导地位。
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.