Newspaper coverage of residential fires: an opportunity for prevention communication
Newspaper coverage of residential fires: an opportunity for prevention communication
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DOI：
10.1136/ip.2006.013946
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发表时间：
2007-04-01
影响因子：
3.7
通讯作者：
Vernick, Jon S.
中科院分区：
文献类型：
--
作者：
Smith, Katherine Clegg;Cho, Juhee;Vernick, Jon S.
m背景：在世界范围内，与火灾有关的烧伤是意外伤害、发病率和死亡率的主要原因，其中大多数死亡发生在发展中国家。在美国，和其他国家一样，大多数致命的火灾发生在家中。然而，住宅火灾的有效预防战略目前没有得到充分利用。新闻媒体是一个可用的沟通渠道，以促进这种战略，并分析目前的新闻报道是第一步，将媒体宣传到伤害预防工作有关的住宅fires.Methods：广泛流通的四份日报在马里兰州进行了监测1年。描述住宅火灾的文章被编码为突出，内容和框架的措施。分析的重点是措施的问题新闻价值，报告的原因和后果的火灾，并列入公共卫生方面的预防messages.Results：数据表明，火灾是有新闻价值的，374个相关的新闻文章在1年期间，其中32%出现在第一页的一节。报道一般涉及最近的当地火灾事件。大多数文章讨论了火灾的后果（88%），并确定了一个因果因素（58%）。然而，只有36%，包括预防信息，不到四分之一的住宅火灾在公共卫生context.Conclusion：住宅火灾的新闻价值提供了一个明确的机会，广泛的沟通伤害预防。改善媒体宣传将需要以支持将预防战略和公共卫生背景纳入新闻报道的方式对最近的火灾事件进行讨论。
m Background: Worldwide, fire-related burns are a major cause of unintentional injury, morbidity and mortality, with the majority of deaths occurring in developing countries. In the US, as in other countries, most fatal fires occur in the home. Effective prevention strategies for residential fires are, however, currently underutilized. The news media is one available communication channel to promote such strategies, and analyzing current news coverage is a first step towards incorporating media advocacy into injury prevention efforts related to residential fires.Methods: Four daily newspapers circulating widely in Maryland were monitored for 1 year. Articles describing residential fires were coded for measures of prominence, content and frame. Analysis focused on measures of issue newsworthiness, reporting of causation and consequences of fires, and inclusion of public health context and conveyance of prevention messages.Results: The data indicate that fires are newsworthy, with 374 relevant news articles in a 1-year period, 32% of which appear on the first page of a section. Coverage generally concerned recent local fire events. Most articles discussed the consequences of fires (88%), and identified a causal factor (58%). Only 36%, however, included prevention information, and less than one-quarter set residential fires in a public health context.Conclusion: The newsworthiness of residential fires provides a clear opportunity for widespread communication around injury prevention. Improving media advocacy will entail framing discussion of recent fire events in such a way as to support inclusion of prevention strategies and a public health context in news coverage.