Who Makes Product Adaptation of a Cultural Product:
Who Makes Product Adaptation of a Cultural Product:
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谁对文化产品进行产品改编：
DOI：
10.11207/taaos.10.1_130
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
岸保行・岸本太一
中科院分区：
文献类型：
--
作者：
Empirical properties of an extended CES utility function in representing distributional preferences;岸保行・岸本太一
本文论述了产品适应性与文化产品的维系传统之间的关系。特别是本研究关注清酒和葡萄酒行业，以及每个行业如何在产品适应方面向其他国家进行全球化。这项研究表明，他们越是适应当地的情况下，他们的产品全球化程度越低。产品改编导致了传统的改变，降低了原有文化产品的吸引力。以日本市场的葡萄酒行业为例，当地公司改变了一种文化产品，而母国没有改变它，因此更容易保持传统。另一方面，在日本酒产业中，由于文化产品的吸引力降低，日本酒的制造商努力使其产品适应当地环境，因此难以保持传统并难以扩大出口。
This paper argues the relationship between product adaptation and sustaining tradition of the cultural product. Especially this study pays attention to sake and wine industry, and how each industry globalizes into other countries in terms of product adaptation. This study reveals that the more they adapt to local context, the less they globalize their products. Product adaptation causes alteration of tradition and less attraction of the original cultural product. In a case of wine industry in a Japanese market, local company change a cultural product and mother country does not change it so that it’s easier to sustain tradition. On the other hand, in a case of sake industry, sake maker strives to adapt their product into local context so that it’s difficult to keep tradition and make it difficult to extent further exports because of less attraction of its cultural product.