Strategic Orientation, Competition, and Internet-Based Electronic Commerce
Strategic Orientation, Competition, and Internet-Based Electronic Commerce
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战略定位、竞争与基于互联网的电子商务
DOI：
10.1023/a:1022942026706
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发表时间：
2003
影响因子：
2.4
通讯作者：
John Gallaugher
中科院分区：
文献类型：
--
作者：
P. Auger;Anat Bar Nir;John Gallaugher
本文研究了战略导向、竞争与基于互联网的电子商务之间的关系。我们建议公司利用互联网来支持他们的战略，并以一种有助于他们在环境中竞争的方式。我们以技术政策和创业导向作为战略导向的例子，重点关注(a)这些导向与在互联网上开展商业活动之间存在的联系程度，以及(b)这些联系是否随着公司经营环境的竞争强度而变化。分析基于杂志出版业150家公司的样本。研究结果表明，技术政策越激进，企业创业导向越强，企业利用互联网开展经营活动的次数越多。更重要的是，商业环境的竞争强度调节了这些关系：在竞争强度高的情况下，技术政策和创业取向与基于互联网的电子商务的使用相关，但在竞争强度低的情况下，这种关联明显减弱。
This paper investigates the relationship between strategic orientation, competition, and Internet-based electronic commerce. We propose that firms use the Internet to support their strategy, and in a manner that will help them compete in their environment. We use technology policy and entrepreneurial orientation as examples of strategic orientations, focusing on (a) the extent to which linkages exist between these orientations and conducting business activities over the Internet, and (b) whether these linkages vary as a function of the competitive intensity of the environment in which the firm operates. Analyses are based on a sample of 150 firms from the magazine publishing industry. Our results show that the more aggressive the technology policy and the stronger the entrepreneurial orientation, the more the firm uses the Internet to conduct business activities. More important, the competitive intensity of the business environment moderated these relationships: Technology policy and entrepreneurial orientation were associated with the use of Internet-based electronic commerce under high levels of competitive intensity, but significantly less so under low levels of competitive intensity.