Reality Bites: The Limits of Framing Effects for Salient and Contested Policy Issues
Reality Bites: The Limits of Framing Effects for Salient and Contested Policy Issues
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DOI：
10.1017/psrm.2014.39
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发表时间：
2015-09-01
影响因子：
3.9
通讯作者：
Helbling, Marc
中科院分区：
文献类型：
--
作者：
Bechtel, Michael M.;Hainmueller, Jens;Helbling, Marc
大量文献认为，公众舆论容易受到各种类型的框架和线索效应的影响。然而，我们缺乏证据证明现有的研究结果（通常基于涉及低显着性问题的实验室实验）是否会在现实世界的投票情况下出现突出和有争议的政治问题。我们研究的相对重要性的问题框架，党派线索，以及他们的相互作用的意见形成使用的调查实验进行了高度政治化的移民政策在瑞士的公投。我们发现，选民回应框架和线索，无论他们的方向，增加支持的立场，是符合他们预先存在的党派依恋。这种强化效应在知识水平较低的选民中最为明显，这些选民认同拥有该问题的政党。这些结果支持了一些以前的研究结果在政治传播文学，但在同一时间也指向可能的限制框架效应的背景下，突出的和有争议的政策问题。
A large literature argues that public opinion is vulnerable to various types of framing and cue effects. However, we lack evidence on whether existing findings, which are typically based on lab experiments involving low-salience issues, travel to salient and contentious political issues in real-world voting situations. We examine the relative importance of issue frames, partisan cues, and their interaction for opinion formation using a survey experiment conducted around a highly politicized referendum on immigration policy in Switzerland. We find that voters responded to frames and cues, regardless of their direction, by increasing support for the position that is in line with their pre-existing partisan attachment. This reinforcement effect was most visible among low knowledgeable voters that identified with the party that owned the issue. These results support some of the previous findings in the political communication literature, but at the same time also point toward possible limits to framing effects in the context of salient and contested policy issues.