Does Winning an Experimental Auction Change People's Behavior? An Application to E-cigarettes.
Does Winning an Experimental Auction Change People's Behavior? An Application to E-cigarettes.
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赢得实验性拍卖会改变人们的行为吗？
DOI：
10.1016/j.jebo.2018.08.013
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发表时间：
2018
影响因子：
2.2
通讯作者：
Travers,MaansiBansal
中科院分区：
文献类型：
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作者：
O'Connor,RichardJ;Rousu,MatthewC;Corrigan,JayR;Travers,MaansiBansal
实验性拍卖允许研究人员在非假设环境中估计对电子烟等产品的需求，在这种环境中，参与者将面临真实和即时的出价后果。然而，由于拍卖获胜者实际上购买的是他们竞标的产品，参与者可能会被介绍给他们原本不会发现的产品。基于432名参与者竞价购买电子烟的试验性拍卖，我们发现，拍卖获胜者在研究后两周、六周和六个月使用电子烟的可能性明显更大，但每天吸烟者的可能性并不低于此。即使在控制了之前使用电子烟、参与者对电子烟的初始需求强度和人口统计特征之后，这一结果仍然成立。
Experimental auctions allow researchers to estimate demand for products like e-cigarettes in a non-hypothetical environment where participants face real and immediate consequences for their bids. However, because auction winners actually purchase the product they bid on, participants may be introduced to a product they otherwise would not have discovered. Based on an experimental auction where 432 participants bid to buy e-cigarettes, we found that auction winners are significantly more likely to be using e-cigarettes two weeks, six weeks, and six months after the study but are no less likely to be daily cigarette smokers. This result holds even after controlling for prior e-cigarette use, strength of participants’ initial demand for e-cigarettes, and demographic characteristics.