Commentaries on Bettman, Capon, and Lutz

Commentaries on Bettman, Capon, and Lutz
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对贝特曼、卡彭和卢茨的评论

DOI:
10.1086/208603
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发表时间:
1975
影响因子:
7.2
通讯作者:
G. Wolf
G. Wolf
中科院分区:
管理学1区
文献类型:
--
作者:
J. Shanteau;C. Troutman;G. Wolf

文献摘要

被引文献

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讨论了J.Bettman等人(见PA,第54卷:第2期)提出的关于在消费者态度研究中使用多属性模型的问题。虽然Bettman等人的重要贡献得到了承认,但他们的模型测试程序被认为是不充分的。简要讨论了信息集成理论的应用。(《心理信息数据库记录(C)2020 APA》,版权所有)
Discusses the issues raised by J. Bettman et al (see PA, Vol 54: Issue 2) concerning the use of multiattribute models in consumer attitude research. While the important contributions of Bettman et al are acknowledged, their model testing procedures are considered to be inadequate. Applications of information integration theory are briefly discussed.(PsycInfo Database Record (c) 2020 APA, all rights reserved)