Can price dispersion in online markets be explained by differences in e-tailer service quality?
Can price dispersion in online markets be explained by differences in e-tailer service quality?
复制标题
DOI：
10.1177/009207002236915
复制
发表时间：
2002-09-01
影响因子：
18.2
通讯作者：
Shankar, V
中科院分区：
文献类型：
--
作者：
Pan, X;Ratchford, BT;Shankar, V
据推测，在线媒体和互联网降低了搜索成本，电子市场比传统市场更具竞争力。这表明，在给定的时间点上，电子零售商在线上销售的相同产品，具有相同测量特征的商品在卖家之间的价格差异应该小于线下，但最近的一些经验证据显示，情况恰恰相反。基于对105家电子零售商的实证分析，包括8个产品类别的581个项目的6739个价格观察，作者表明，即使在控制了电子零售商的异质性之后，在线价格差异仍然存在。总的结论是，由电子零售商特征解释的价格分散所占的比例很小。此外，在控制了电子零售商服务质量的差异后，除了书籍和计算机软件之外，纯电子零售商的价格与实体电子零售商的价格相同或更低。
It has been hypothesized that the online medium and the Internet lower search costs and that electronic markets are more competitive than conventional markets. This suggests that price dispersion of an item with the same measured characteristics across sellers at a given point in time for identical products sold by e-tailers online should be smaller than it is offline, but some recent empirical evidence reveals the opposite. Based on an empirical analysis of 105 e-tailers comprising 6,739 price observations for 581 items in eight product categories, the authors show that online price dispersion is persistent, even after controlling for e-tailer heterogeneity. The general conclusion is that the proportion of the price dispersion explained by e-tailer characteristics is small. Also, after controlling for differences in e-tailer service quality, prices at pure-play e-tailers are equal to or lower than those at bricks-and-clicks e-tailers for all categories except books and computer software.