Charity Streaming: Why Charity Organizations Use Live Streams for Fundraising
Charity Streaming: Why Charity Organizations Use Live Streams for Fundraising
复制标题
慈善直播：慈善组织为何使用直播筹款
DOI：
10.1145/3341215.3356280
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Wohn, Donghee Yvette
中科院分区：
文献类型：
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作者：
Mittal, Ankit;Wohn, Donghee Yvette
慈善流媒体是一种新颖且越来越受欢迎的筹款形式，内容创作者在固定的时间段内流媒体内容以筹集资金和知名度。许多慈善活动都涉及人们长时间玩游戏。在这项研究中，我们采访了慈善组织，了解这种新形式的筹款对他们意味着什么，以及它与传统筹款活动的不同之处。
Charity streaming is a novel and increasingly popular form of fundraising where content creators stream content during a fixed period of time to raise money and awareness. Many charity streams involve people playing games for a prolonged period of time. In this study, we interviewed charity organizations about what this new form of fundraising means for them and how it is different from traditional fundraising efforts.