Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation
Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation
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服务化中的蛇和梯子：使用游戏来捕获转型的阻碍因素和推动因素
DOI：
10.1080/08956308.2018.1516930
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发表时间：
2018
影响因子：
2.2
通讯作者：
Andrews D
中科院分区：
文献类型：
--
作者：
Andrews D
概述：服务化是制造商过渡到通过服务而不仅仅是通过销售产品来建立收入流的过程。新服务产品的开发需要改变业务模式和进行组织转型；人们对这些转变过程仍然知之甚少。为了弥补这一差距，我们开发了一种新的研究方法，将经典棋盘游戏《蛇梯棋》改编为拟议的转型路线图。将转换步骤映射到游戏板，并将抑制剂分配给蛇，将使能者分配给梯子，使我们能够捕获与转换相关的抑制剂和使能者相关的数据。这种方法将数据生成嵌入到有趣的游戏中，在数据生成和参与者参与之间提供了平衡，并为行业利益相关者提供了分享见解的机会。
Overview:Servitization is the process by which manufacturers transition to building revenue streams through services rather than solely through the sale of products. The development of new services offerings entails business model change and organizational transformation; these transformation processes remain poorly understood. To contribute knowledge to bridge this gap, we developed a novel research method that adapts the classic board game Snakes and Ladders to a proposed transformation roadmap. Mapping transformation steps to the game board and assigning inhibitors to snakes and enablers to ladders enabled us to capture data related to the inhibitors and enablers associated with transformation over time. This approach, which embedded data generation in an entertaining game, provides a balance between data generation and engagement with participants and offers an opportunity for industrial stakeholders to share insights.